Innovation Natives

ABOUT US

We believe that change is a good thing.

We all perceive that the world around us is changing faster and faster. This change is being driven by innovative companies and people who are reshaping large parts of the business world.

We ourselves, are part of this change. As a development office for innovations, we have a lot of empathy for markets, companies and their customers and combine this empathy with a deep understanding of design and technology and economic vision.

Innovation Natives - we are connected by one Mindset.

In our daily work, we experience that the future is being shaped and designed by a new generation of visionaries and ‚doers‘. We all have one mindset in common: a combination of strategic foresight, talent for design and creativity that makes new ecosystems and business models possible.

With a digital mindset and a willingness to collaborate, we as innovators master the digital and analog challenges of the present and open up access to value-creating resources for the future.

We combine different competencies and perspectives to identify potential for innovation inside the company and create relevant and profitable solutions.

(mehr lesen)

With a digital self-image and a willingness to collaborate, we as innovators master the digital and analog challenges of the present and open up access to value-creating resources for the future.
We combine different competencies and perspectives to reach innovation potentials in the company and create relevant and profitable solutions.

We believe that innovation is the most powerful instrument to enhance businesses and people’s lives.

We are pioneers in human centered product and service development and business creativity.

We create inspired business designs – envisioned, shaped and built in Hamburg, Germany.

WE ARE CREATORS

We bring the ‚new‘ into the world. We help companies to shape their future proactively and purposefully. To do this, we develop products and services that have economic value for companies and substantial added value for their users. We develop on our own behalf and on behalf of our clients, taking on a variety of roles: We are a consulting or development partner. We are co-entrepreneurs or a cross-category and cross-company development platform.

WE ARE COACHES

We are experts in the field of innovation and want to make others experts. We help companies to be even more successful in their innovation efforts. Together with our clients, we design culture-mediating innovation environments and get productive innovation teams and value-creating projects off the ground. We establish, anchor and train processes and tools with which companies can independently work on and further develop their innovation topics and potential fields.

OUR APPROACH

We believe that innovations enrich and advance companies and people alike. That is why we develop inspiring new business models, products and services for and together with our customers. In doing so, we support their departure into a sustainably profitable future.

We enable companies and brands to give direction to their own further development in the context of changing markets.

We give shape to the future by developing scenarios, visualizing them and staging them in an inspiring way.

We develop products and services that are thought up by the user, can be produced in a technically sensible way and are economically successful, thereby increasing the future viability and innovative strength of companies.

We help innovation teams learn new work environments and conditions that make their innovation culture more agile and productive.

DATA DRIVEN DECISIONS

„Without data you’re just another person with an opinion.“

(William Edward Deming, Data Scientist)

Data Discovery: die Datenlandschaft nachzeichnen

Together with our customers, we identify which data is available in which formats, and where that data resides in the company. We determine which data can be useful for the development and operation of products and services, opening up a meaningful perspective for data assessment. We link and visualize data in such a way that it becomes relevant for planning, decision-making and control variable for development projects and the entire company.

# from data silos to data aggregation
# cloud solutions
# data interoperability

Actionable Insights: Faktenbasiert entscheiden und handeln

With the help of real-time data, we make time-critical information directly accessible and enable immediate decision-making and action. Real-time data helps us to provide users of our products and services with the right information at the right time at their fingertips. And by learning from user interactions, we continuously improve the quality of our offerings.

# realtime data
# transactional data stores
# api development

Predictive Analytics: Zukunft greifbar machen

We use data to make predictions about the future based on past and current developments. With the help of statistical methods and supported by machine learning, we anticipate potential, risks and new value creation opportunities. In this way, we increase the quality of predictions and the reliability for future scenarios to plan and work towards.

# machine learning
# data based scenario planning
# opportunity and risk assessment

HOW WE WORK

We get better results faster through an agile way of working. Through each iteration, we create a visible result that we review to respond to new requirements. Our drive is to always generate the greatest value for the user. Only from real added value do profitable business models emerge.

#project_definition

We arrange the work of complementary innovation teams and enable you to solve business challenges. Before the team starts its work, we jointly develop a common understanding of the goal and approach in the project

#deep_dive

We collect relevant insights that uncover addressable user problems and innovation potential. Using modern qualitative and quantitative research methods, we create the basis for the development of successful products and services. A sound understanding of the customer represents a decisive competitive advantage.

#focus

We focus insights from a user perspective and identify current user experience strengths and weaknesses. Drivers and barriers in the current customer journey are revealed, providing a reliable orientation for further action.

#ideation

We use the insights we gather as springboards for creative ideation. Ideation is a creative process that we guide in a structured way through facilitated ideation sessions, enabling all team members to come up with a variety of new ideas.

#prototyping

To make ideas tangible and imaginable, we develop prototypes. The task of a prototype is to make it possible to verify, with a small financial investment, whether a concept works as expected or whether it is based on assumptions that are flawed. In the case of incorrect assumptions, this enables us to productively fail in a targeted manner at the earliest possible stage in order to lead products and services to success incrementally and iteratively.

#testing

We test prototypes by observing users interacting with our prototypes and asking them questions about behaviors that are unexpected or new to us. With the help of direct user feedback, we consistently develop products and services until they are ready for the market.

#feasibility

We’re not done yet: It’s not enough to develop offerings that are desirable to users. Our innovations also have to make technical sense and be producible in a way that makes sense against the backdrop of available resources. If a product proves to be attractive and relevant to the user, we define and review the technical options for implementation.

#profitability

The second aspect we evaluate in parallel is the economic potential of an innovation depending on its technical implementation. Only the synthesis of desirability, feasibility and economic viability gets successful innovations off the ground.

#minimum_viable_product

In order to bear as little risk as possible at the beginning of the product life cycle and to be able to make adjustments to the product, we pursue the concept of the minimum viable product (MVP). This means that at the time of market launch, an innovation has precisely the range of functions that allows the user to perceive it as adding value. The release of the MVP is followed by a learning and development process that drives the integration of additional functions in a strategic and structured manner.

We combine strategy, concept and design

As a team, we have a portfolio of different competencies, experiences and skills. These are our tools of the trade, these are the talents from which we create value together. We are experienced in service design, product design, industrial design, visual design and UX design. We are thought leaders, inventors and implementers of user-centered innovations and exceptional prototypes.

We design and optimize processes

We are able to understand organizations, structures and ecosystems. We recognize potential and discover opportunities. We are skilled at structuring and moderating innovation processes and anchoring them sustainably in the company. On the way from an open briefing to an implementation-ready prototype, we always have a plan for the uncertain. We have established processes and methods to bring along the participants of innovation projects even in complex and chaotic environments and to establish a culture of change.

We are empathetic for users and companies

We are good at analyzing, immersing and empathizing. What unites us is that we consistently think from the user perspective – without forgetting the company and its reality. We take a close look at user needs in order to come up with innovations that arouse desire, but are also technically producible and make economic sense.

MEET OUR TEAM

Matthias Abel

#co-ceo
#everoptimist
#guitarnerd

Marc-Norman Pfuhl

#co-ceo
#consultingandmodelling
#golfhandballwindsurfen

Philip Heimes

#cto
#racingislife
#datajedi

Johanna Niklaß

#productdesigner
#recyclingnerd
#allweathercyclist

Marieke Schadow

#visualdesigner
#itgirl
#horsewhisperer

Ruben Best

#innovationcatalyst
#notwithoutmyplan
#ironman

Dominik Löw

#insightspecialist
#givemethedata
#workingbass

Nora Servay

#officemanager
#organisationstalent
#babyccino

Darah Walter

#projectmanager
#chocolateisavegetable
#timekeeper

Richard Messmann

#productdesigner
#innovationnativespeaker
#beatengineer

Michaela Adelsberger

#feelgoodmanager
#taskmanager
#liquoricemakesmehappy

Lisa Rosendorff

#uxdesigner
#usercentriclove
#bigsister

Sören Warkentin

#researchanalyst
#walkietalkie
#singersongwriter

Quito

#officedog
#oxytocinmachine
#goofball

Join our team.

Be with us!
#application
jobs@innovation-natives.de

Matthias Abel

#co-ceo
#everoptimist
#guitarnerd

Marc-Norman Pfuhl

#co-ceo
#consultingandmodelling
#golfhandballwindsurfen

Philip Heimes

#cto
#racingislife
#datajedi

Johanna Niklaß

#productdesigner
#recyclingnerd
#allweathercyclist

Marieke Schadow

#visualdesigner
#itgirl
#horsewhisperer

Ruben Best

#innovationcatalyst
#notwithoutmyplan
#ironman

Dominik Löw

#insightspecialist
#givemethedata
#workingbass

Nora Servay

#officemanager
#organisationstalent
#babyccino

Darah Walter

#projectmanager
#chocolateisavegetable
#timekeeper

Richard Messmann

#productdesigner
#innovationnativespeaker
#beatengineer

Michaela Adelsberger

#feelgoodmanager
#taskmanager
#liquoricemakesmehappy

Lisa Rosendorff

#uxdesigner
#usercentriclove
#bigsister

Sören Warkentin

#researchanalyst
#walkietalkie
#singersongwriter

Quito

#officedog
#oxytocinmachine
#goofball

Join our team.

Be with us!
#application
jobs@innovation-natives.de

REFERENCES

Innovation Natives supports us in developing innovations together with tennis players and in line with their needs. This enables us to translate new potential into successful products and services. The solutions developed are attractive to the market and feasible for us to implement. Through continuous innovation, we secure our leading position in tennis.

Ottmar Barbian

Int. Executive Vice President, Head Racquet Sports

As a technology park, we are a nucleus for technical innovations. In order for companies in the hit-Technopark to network even more closely with each other, Innovation Natives supports the development work. Innovation Natives moderates innovation processes and puts the customer at the center. Together, we are realizing the vision of an innovation campus that supports new forms of work and inspires our tech community.

Christoph Birkel

Owner & Managing Director, hit-Technopark

We are a young company operating in a highly competitive growth market. Attractive entertainment experiences and bonding interactions between our guests and our employees are a decisive advantage. Innovation Natives advises and supports us sustainably in making a visit to the JUMP House an attractive experience.

Christoph Ahmadi

Owner & Managing Director, JUMP House

CONTACT

CHALLENGES THAT WE SHOULD TALK ABOUT WITH EACH OTHER:

Your innovation department provides you with a multitude of ideas. But you don’t know which ideas are good and worth pursuing, or which ideas support your business goals in the long term.

You have a concrete idea for a new product, a new service or a new business model. But you don’t know how to approach the realization of this idea in a sensible way and with appropriate risk or investment.

You notice that companies in your environment are opening up new technical possibilities or that companies from outside the industry are entering your category. You don’t want to be left behind, but you don’t know how to use new technologies sensibly and profitably.

You are planning to develop your company’s innovation culture or want to integrate new competencies into your innovation team, but you don’t know how to initiate these changes.

There are so many methods and buzzwords around the topics of innovation, agile working or design thinking. You are looking for the right and, above all, sustainable approach for your company.

Get in touch with us!

hey@innovation-natives.de

+ 49 (0) 40 6 09 40 97 60

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