The future is unknown. So is your potential.
We help companies to become more innovative and sustainable.
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What we do for companies:
We are pioneers in human centered product and service development and business creativity.
Insight research, prototyping and testing from a single source
Innovation as sustainable value creation potential
Innovation as a driver of transformation and digitalization
Trusted by
Harvard University
Deutsche Gesellschaft für Cybersicherheit
Deutsche Bank
S Bahn Hamburg

Product- & serviceinnovation

We develop products and services that are relevant and attractive to use. Our aim is to create value for both sides: For the companies that create these products and services and for their customers. We help companies to build better products.

Culture- & transformationdesign

Change does not come from new goals and targets. It arises from new actions and is the product of new, meaningful experiences. Our innovation work opens up culture-creating fields of experimentation in which the future (of work) can be experienced and shaped.

How we look to the future:
In a rapidly changing world, we need the optimism to courageously initiate these changes.
Navigating uncertainty
Collaboration & co-creation
Organizing talent
A beginners mindset
Collective resilience
Navigating uncertainty

In our innovation projects, we are used to operating in environments that are fraught with uncertainty. This requires us to be agile and flexible in researching, designing and developing new topics and bringing them to market. Today, companies generally operate in environments that demand more flexibility and agility.

By applying our experience and methods in companies through collaboration, we transfer knowledge and skills and contribute to the further development and transformation of corporate culture. In this way, we not only increase their innovative strength, but also their future viability.

Collaboration & co-creation

Innovation is a team sport, not an individual discipline. If innovation projects are to be successful, we must incorporate and utilize the resources that are available in the company, at innovation natives and, if applicable, at the company’s own employees. are also available in networks. The idea of the engineer as inventor is not wrong: it is just no longer sufficient to keep pace with the complexity of today’s market environments.

That is why we integrate experts and knowledge carriers from the company directly into our projects and combine their skills with ours. And we also involve the customer directly in the development work – not just at the end of the project, but right from the start. Collaboration and co-creation are two principles that form the core of successful innovation projects today.

Organizing talent

Collaborative and co-creative processes require employees to contribute more holistically to the work: with their personality, skills and talents that they themselves have not yet actively assigned to their work. But how do we make these skills and talents productive if we have not yet captured, recognized or appreciated them?

We promote and combine these talents in our projects and the teams that work on them. In this way, the company learns new ways of organizing work. This has a positive impact on the results and the way people in companies perceive themselves and what they contribute to the company’s success.

A beginners mindset

In every innovation project, we have to assume that there are things we don’t know at the beginning. We are therefore reliant on learning quickly in the project: we make assumptions whose validity needs to be checked – usually using prototypes that can be used to see actual user behavior. We refer to this increase in knowledge as intellectual property – intellectual property that represents value.

We train the ability to test assumptions with experiments with innovation teams and thus enable companies to develop a learning culture – which can also be called an “error culture”. The point is not to operate with false assumptions, but to develop a “beginner’s mindset” that turns your own lack of knowledge into a task to be completed.

Collective resilience

“None of us is as smart as all of us together.” This is how Kenneth Blanchet once explained collective intelligence. In fact, the capabilities of a collective or of teams go beyond this: collective creativity, collective empathy for the market and the customer are capabilities and potentials that companies have so far been too little aware of.

We enable companies as a whole to become more resilient to the challenges they face. By empowering employees to network and interlink their individual skills and talents in such a way that they can accomplish tasks as a team that are too much for the individual employee or the management team.

What do “innovation” and “transformation” have in common? Both are team sports! Meet our team.
Matthias Abel, Geschäftsführer

Matthias Abel


#vollzeitoptimist #gitarrenliebhaber

Marc Pfuhl


#consultingandmodelling #golfhandballwindsurfen

Michaela Adelsberger

People & Culture

#aufgabenjongleur #lakritzmakesmehappy

Marieke Schadow

Visual Design

#itgirl #moviewiki

Marius Röske

UX/UI Design

#debater #wineenthusiast #outgoing

Richard Messmann

Product Design

#aufgabenjongleur #lakritzmakesmehappy

Johanna Niklass

Product Design

#nachhaltigkeitsbeauftragte #allwetterradlerin

Sören Warkentin, Innovation Consultant

Sören Warkentin

Innovation Consultant

#walkietalkie #singersongwriter

Leonie Drubba Innovation Consultant

Leonie Drubba

Innovation Consultant

#networkingenthusiast #padeltennisplayer

Carola Weidmann, Innovation Consultant

Carola Weidmann

Innovation Consultant

#userexperience #dj

Dominik Löw-Evans

Research Analyst

#hermitdendaten #workingbass

Werkstudentin Emma Sommer

Emma Sommer

Working Student

#bodenseegirl #teamküken #behappy

Sandra Polenz, Business Development

Sandra Polenz

Business Development


Philip Heimes


#racingislife #datajedi

Gerald Falkenburg, Research Expert

Gerald Falkenburg

Research Expert

#vollkontaktforscher #ruhrpottexpat #excelwasmyfirstlove

Quito Office Dog & Feelgood-Manager



#feelgood #security #spürnase

How valuable products & services are created:
By applying user centric design methods, we are putting human needs and behaviors in the spotlight of our innovation efforts.

The most basic innovation framework

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