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We are not afraid of dragons on terra incognita or challenges in the digital age and look forward to exciting thoughts and adventurous ideas from you too!
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Next stop: Accessibility!
Insight
25/07/23
Next stop: Accessibility!
Where does my bus or S-Bahn stop and when do I have to get off? For the more than 550,000 visually impaired, 80,000 deaf and 17.1 million hearing impaired people in Germany, this is a major challenge every day. In several projects, we at Innovation Natives have developed app functions that make it easier for target groups to use buses and trains. And this is how it works.
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Failure as a management technique? A concept that challenges the German soul
Insight
24/10/19
Failure as a management technique? A concept that challenges the German soul
Children learn by making mistakes. They learn by trying things out, testing them and crossing boundaries. If the boundary crossing is successful, new skills are acquired and knowledge gained that can be further tested and refined. Companies also have to learn. Especially in the immediate environment of a basic innovation, the ability to learn is […]
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Hackathons: research, idea development and prototyping grow together
Tool
30/09/19
Hackathons: research, idea development and prototyping grow together
Hackathons are becoming increasingly popular as a method and opportunity to develop innovative concepts in a short space of time. And in a wide variety of areas. The first major education hackathon, HackingEDU, took place in San Francisco in October 2015. Over 1,000 students from across the US came together to develop innovative, digital solutions […]
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Thinking with your gut – and how qualitative market research can help us do this
Tool
06/08/19
Thinking with your gut – and how qualitative market research can help us do this
Let’s start with a little thought experiment: Imagine you are a turkey. You live on a farm and every day at the same time the farmer comes to feed you. You will be cautious at the beginning. You can’t be sure whether you can really trust the man in the blue trousers. After a few […]
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