{"id":1494,"date":"2024-04-23T14:17:14","date_gmt":"2024-04-23T12:17:14","guid":{"rendered":"https:\/\/innovation-natives.de\/cases\/customized-information-modular-travel-assistance-for-the-hamburg-s-bahn\/"},"modified":"2025-06-03T16:07:25","modified_gmt":"2025-06-03T14:07:25","slug":"customized-information-modular-travel-assistance-for-the-hamburg-s-bahn","status":"publish","type":"cpt-cases","link":"https:\/\/innovation-natives.de\/en\/cases\/customized-information-modular-travel-assistance-for-the-hamburg-s-bahn\/","title":{"rendered":"Customized information: Modular travel assistance for the Hamburg S-Bahn"},"content":{"rendered":"\n \n
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\n Product- & Serviceinnovation <\/div>\n
\n S-Bahn Hamburg \/\/ 23.04.2024 <\/div>\n <\/div>\n\n
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Customized information: Modular travel assistance for the Hamburg S-Bahn<\/h1>\n
Involved in this Project: Research Lab | Design Studio | Developer Squad | Co-Creation Space<\/div>\n
S-Bahn Hamburg is expanding its range of passenger information by introducing new train information displays (ZVA) at key stations.<\/div>\n <\/div>\n\n <\/div>\n\n\n\n <\/div>\n\n <\/section>\n\n \n\n \n
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\n\n \n \n \n <\/polygon>\n <\/g>\n <\/g>\n <\/svg>\n\n The challenge <\/div>\n
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\n\n \n \n \n <\/polygon>\n <\/g>\n <\/g>\n <\/svg>\n\n The challenge <\/div>\n\n
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The aim of the project was to integrate the available information into the existing passenger information system in the best possible way in order to make the user experience easier, more intuitive and more attractive for passengers. <\/p>\n

The central question at all times was: Where do passengers need what information at the stop and in the surrounding area? Both the content and the positioning of information within different types of stops were researched.<\/p>\n <\/div>\n

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To ensure that the results are as valuable and useful as possible for passengers, we have opted for a collaborative development process. The core element of this process was a detailed exploration and co-creative design of the passenger information system at the Dammtor, Jungfernstieg and Hauptbahnhof stops. <\/p>\n

Based on explorative interviews with passengers from different passenger segments, we developed concrete designs and technical implementations along the customer journey. <\/p>\n <\/div>\n

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Based on the concrete findings on requirements at the three researched wards, we were able to develop an ideal image for all wards. The result serves as a template for equipping Hamburg’s S-Bahn stations with a new passenger information system. <\/p>\n <\/div>\n \n \n <\/div>\n\n

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\n The requirement: \nA layout that can be adapted to different locations. <\/div>\n\n\n <\/div>\n\n <\/section>\n\n\n \n
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\n Using a test device at Hammerbrook station, we were able to observe the usage behavior of passengers. <\/div>\n <\/div>\n
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\n Converted advance train display at Dammtor station <\/div>\n <\/div>\n
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\n Converted train pre-display at Hamburg Central Station <\/div>\n <\/div>\n
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\n Converted train pre-display at Hamburg Central Station <\/div>\n <\/div>\n <\/div>\n
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\n Other Cases <\/h2>\n\n
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\n Product- & Serviceinnovation <\/div>\n
\n 23.04.2024 <\/div>\n <\/div>\n\n
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Digitally barrier-free: Accessible information in Hamburg’s public transport system<\/a><\/h3>\n

Together with S-Bahn Hamburg, we have addressed one of the most basic passenger problems faced by blind and visually impaired people: the lack of information on the track.<\/p>\n \n Read more\n \n \n \n <\/polygon>\n <\/g>\n <\/g>\n <\/svg>\n <\/a>\n <\/div>\n\n <\/div>\n \n <\/div>\n

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